Music apps have turned into powerful tools for music promotion. These apps have become the easiest way for artists to build global audiences, and become visible around the globe.

Music platforms such as Apple Music, Spotify, Gigiloaded, YouTube Music, Legitbuzz have encouraged musicians to reach a wider audience beyond their nation.

Spotify

Spotify is a major music platform for streaming music. This platform has established a lot of musicians and pushed their music globally to earn global recognition. It is also a tool utilized by musicians to promote new music releases.

Musicians can promote their music using this platform by creating a professional Spotify profile. Music artists’ professional profile must contain all the necessary information, professional photographs, and links to social media platforms so as to increase visibility. Creating a professional profile helps listeners locate and connect with their desired musicians.

The next major step is to upload high quality songs. Uploading properly mixed high quality music with beautiful cover artwork attracts listeners to be engaged on the music. Musicians can upload their songs through music distributors as well.

The use of a playlist has proved to be an effective way through which listeners discover new songs. Musicians should submit songs for consideration to Spotify editorial team and user-generated playlists. Musicians placing their songs onto a famous playlist has the capability of exposing the songs to potential audiences.

Musicians should create a 20 seconds music hook to draw and encourage listeners to save their songs and add them to personal playlists. In addition, music artists should create and promote music playlists which have their songs and related music.

AppleMusic 

With Apple Music, musicians can increase their visibility and global audience. This platform helps to establish the presence of music artists by accelerating their audience around the globe.

Creating an AppleMusic Artist profile helps distribute released songs globally. A professional AppleMusic profile should provide details about the musicians which may include biography, and professional photograph.

Another impactful way through which musicians can reach potential audiences on AppleMusic is by promoting their songs through an approved music distributor. The music distributor helps push out artists' music beyond its geographical area to reach a wider audience.

While utilizing AppleMusic to promote songs, musicians should monitor plays, listeners, and performance analytics. Musicians can determine how best or poor their music is performing by monitoring the listeners' listening habit, and most played songs.

Music artists can boost the songs’ visibility by encouraging fans who use AppleMusic to engage on their songs by adding the songs and albums to libraries and playlists.

Gigiloaded

This music app has a strong presence in the African and international music market. Gigiloaded has been a helpful music tool to emerging music artists who want to be independent.

To promote songs on Gigiloaded, music artists must create an Gigiloaded presence by building a professional profile to attract followers to the music-streaming account. Also upload high quality songs so listeners can always have access to your songs which could be singles, EP, albums, and mixtapes.

Musicians can make songs accessible on Gigiloaded by promoting new releases through music distributors so as to reach their existing and potential audiences. Also, musicians should consider submitting suitable songs for playlist consideration as it is a vital way of reaching global audiences.

YouTube Music

This music platform is one of the largest global reach. It is a great tool for musicians to promote music videos. 

Musicians can promote music videos by uploading the official music video to the platform so as to reach a wider audience. However, music artists may post Behind-the-Scenes (BTS) footage of the music recording sessions to create traffic and anticipation for the official music video release.

Also, musicians can promote songs on YouTube Music by creating lyrics and visualizer videos. These effects push songs to locate potential listeners around the globe.

In addition, uploading live performances and acoustic versions of viral songs can boost artists' audiences on YouTube Music.

Legitbuzz

Musicians can promote their songs by submitting suitable and high quality songs to Legitbuzz Musicians can directly submit new singles for publication and upload on the platform to boost visibility and reach a global audience.

Uploading songs on legitbuzz.com offers musicians a dedicated page for their music to be discovered as listeners browse through the site's music section.

Musicians can be featured on legitbuzz’s Hottest section as the website offers a week or a month’s standard package for promoting songs on legitbuzz Hottest section. This is an effective way for musicians to make their songs prominent to people already browsing trending music. 

Another direct method of promoting songs on legitbuzz is by contacting the website before the official release date rather than waiting until the song is released. Contacting the website earlier before the music is released will enable the team to review the songs for early publication.

Musicians can promote songs through legitbuzz as the website offers Albums/EP packages which enable music artists to upload tracks from an album or EP with a package discount offer. This package will help musicians releasing bigger projects as individual songs will receive increased visibility than the whole album.

Contacting legitbuzz provides musicians with a wide range of visibility by helping people discover the music. Emerging Nigerian artists can utilize the website to grow an online visibility for released songs, singles, EPs, albums, as the website offer a wide range of standard packages to musicians with options ranging from basic upload to a prominent placement in the site’s “Hottest” music section.